What is Gift Aid Awareness Day? Charity Finance Group (CFG) started Gift Aid Awareness Day in 2018 "to encourage donors to ‘tick the box’ and explain why this tax relief is so vital to charities." "Gift Aid is worth around £1.3bn to the UK charity sector each year", but "every year, almost £600m goes unclaimed". Gift Aid Awareness Day aims to encourage "every eligible donor to #TickTheBox" and support "charities so they don’t miss out on a single potential claim." (Quotes fr